About
Allen Usubov is an Art Director & Designer born and based out of New York City. With experience across branding, apparel, product design, and e-commerce, he has led creative from early concept through final production. With over 7 years of design experience, he has also directed design for brands such as Sinclair Global & Golfwang. His approach prioritizes consistency, taste, and detail to ensure every element supports a cohesive vision.
Experience
Founder / Creative Director
Allen®
Oct 2022 – Present
New York, New York
Founded and creatively direct a New York City-based brand spanning apparel, accessories, and product design
Oversee all aspects of brand identity, product development, and e-commerce operations
Design and develop original products including custom New Era collaborations and accessories
Manage end-to-end production from concept and tech packs through manufacturing coordination and fulfillment
Built and maintain a custom Shopify storefront with original theme development
Design Director
Sinclair Global
Mar 2023 – Sep 2025
New York, New York
Led art direction across all major campaigns and photoshoots, establishing a cohesive visual identity that elevated brand perception across product, digital, and marketing channels
Directed and scaled the design team in developing seasonal apparel collections, translating concept through to final product across multiple categories
Spearheaded strategic collaborations with external partners including Puma and Trojan, aligning creative direction with brand objectives and production execution
Conceptualized and oversaw the design of the ComplexCon booth experience, driving significant on-site revenue and increasing brand visibility
Partnered directly with production facilities to refine fit, materials, and construction, achieving consistent product quality across all collections
Oversaw the creation of all marketing assets across social media and email, ensuring visual consistency and alignment with seasonal campaigns
Implemented new systems for organizing photo and marketing assets, improving team efficiency and content scalability
Developed and standardized tech pack frameworks, streamlining sampling and product development processes
Design Director
Golfwang
Jan 2022 – Mar 2023
Los Angeles, California
Led art direction across all major campaigns and photoshoots, shaping a distinct visual identity across product, digital, and brand storytelling
Hired and directed a multidisciplinary design team responsible for seasonal apparel collections and all associated launch assets
Drove creative direction for high-profile collaborations with Clarks, Converse, and independent artists
Conceptualized and oversaw the design and installation of the Golf Wang NYC flagship store, translating brand identity into a physical retail experience
Partnered directly with production facilities to refine fit, materials, and construction
Led styling, casting, editing, and retouching for seasonal lookbooks, featured on Hypebeast and Highsnobiety
Implemented scalable systems for managing photo and marketing assets
Developed standardized tech pack frameworks to streamline sampling and product development
Designer
Stray Rats
Mar 2018 – Jan 2022
New York, New York
Contributed to art direction across campaign shoots, supporting visual storytelling across product and brand imagery
Designed graphics and apparel for seasonal collections and collaborative projects, spanning printed and cut-and-sew categories
Developed product for collaborations with Carhartt WIP, Maharishi, Sonic the Hedgehog, and DC Comics (Joker)
Created original graphic systems and apparel concepts across multiple product categories and brand partnerships
Established improved tech pack frameworks for both print and cut-and-sew products
Selected Clients
Selected Works